INSTAGRAM INFLUENCERS: How to Choose The Right one (GUIDE)
How to Choose the Right Instagram Influencer: to improve your engagements (ULTIMATE GUIDE)
who are Instagram influencers? These are Instagram account with usually large followers and a very good interaction or engagements on their posts. They are people who have built influence and are able to get their loyal following to do a particular thing with just a post on their wall, Instagram is by far the best performing platform when it comes to influencer marketing for brands to reach new audiences quickly. By partnering with instagram influencers in your niche, you are placing your page or Instagram account right before people who are already interested in your brand/product.
Instagram influencers are raking Thousands of dollars per post and as more and more businesses and brands discover the need for this kind of marketing it edges closer to the market cap of $8 Billion US dollars by 2020. Using influencers is the quickest and the most effective as well as expensive way to grow your Instagram engagements, it may be expensive but the long time effect is that your engagement will go up and you will benefit much more from these.
I have listed the 5 best ways to identify influencers and how they can help rapidly grow your Instagram engagements: in going for influencers, go for the ones that are authentic and are consistent with their contents and niche. Consistency will cause their followers grow to trust them and be guided by their recommendations and hold them as an authority in that niche or topic.
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So in choosing influencers, the key here is to look for influencers in your niche or topic, so that the content that the Instagram influencers will share won’t be different from what they are used to in the influencers page.
HOW THEN DO ONE KNOW HOW TO IDENTIFY THE RIGHT INSTAGRAM INFLUENCERS/ INFLUENCERS FOR MY MARKETING NEED?
Here below are the key ways to identify or choose the right Instagram influencers for your brand.
- Check their number of followers
Having large following does not in anywhere a signal that engagements or the post reach of an Instagram influencer is great, this is because engagement rate decreases with large audience. That been said, make sure you take a look at their number of followers to be able to effectively make your decision as the number of followers can affect the number of Instagram engagements and reach. Please take note that I said large followers count will affect the “number of Instagram engagements and reach”, I didn’t say it mean that the engagements rate will be good. But as far as I am concern, the number of people you will reach or the Instagram engagement you will get is the most important factor to consider.
- Check the Quality of their followers
It goes without saying that you should be aligning your business with influencers who have “pull” with your target audience. Take time to look at the kind of people following the influencers account, this is because the kind of followers will determine the kind of result you will get, don’t be blinded by large followings or engagements, also look at the quality of people engaging the accounts. For example, if you are fashion brand, it will make sense to partner with models or accounts what post contents about fashion.
- Check the contents they post about
Most times, the contents influencers post depict the niche of the account or the kind of audience following them. So, by partnering with influencers that are not in your niche, you will waste time, money and resources trying to promote your product to audience that are not interested in your product in the first place. To market your brand/product effectively you will need to determine the nice of the account and that can be define by the post they make.
- Look at their engagements and Reach
No matter the kind of followers or number of followers an Instagram influencer has, it is nothing without reasonable engagements or reach. It is the determinant factor to whether they are influential or not. If an Instagram influencer cannot get his or her followers to engage his/her post, then, they don’t have any influence and it is a matter of certainty that you will not get any return and that goes without saying that they will not be able to pull any target audience to patronize your product or engage your Instagram account.
Finally, I will like you to look at how much they charge. Compare prices of these influencers and determine with budget is right for the kind of engagements, content and followers these influencers have. As we previously discussed, it’s quite common for businesses to give free products to influencers rather than paying. However, that isn’t always the case. Some influencers only accept flat rates, while others charge based on the number of sales or leads they create for the business.
I wrote an article here on how to increase your instagram engagements, you may want to check them out
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